Swaraj- a brand that is well known among farmers all over India, was named after Mahatma Gandhi’s dream of Swaraj (Meaning-Self Governance). Swaraj started its journey of being the 2nd largest tractor manufacturer from CMRI, Durgapur back in 1965. Sowing its seeds in the steel city of West Bengal (Durgapur), specializing in agricultural implement industry.
Post commencement of their business at Durgapur in 1965 swaraj tractors had gone through various reformations and was in talks in the market as there were no major brands in the competition. With exceptional engineering and use of state-of-the-art technology, swaraj was gaining eyeballs, the Punjab government took-over the swaraj brand in 1970 under its subsidiary Punjab Tractor Limited (PTL).
Swaraj with its all-new initiation, PTL rolled out the first model-the Swaraj 724 in the year 1974 with its 26.5 HP displacement engine.
With a successful head start under the inspiring tagline “Mera Swaraj”. PTL was successful in forming a 1000 crore market capitalization in a span of 25 years by rolling out 7 tractor models. Later on, it was downhill for the swaraj under PTL as the Punjab government wanted to lower its stake in the company.
This lead to the introduction of Mahindra & Mahindra into the story of swaraj tractors in the year 2007. As M&M acquired a majority stake in the company. Later M&M merged into the whole company and rebranded swaraj under its subsidiary.
With the above timeline, swaraj was making exceptional progress and was able to achieve sales of 46,000 units in 2001 from the past reports of 6,000 units in the 1980s.
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| Swaraj Tractors | TRACTOR HP | TRACTOR PRICE |
|---|---|---|
| Swaraj 735 FE | 40 | Rs. 5.85 lakh - 6.2 lakh |
| Swaraj 744 XT | 50 | Rs. 6.98 lakh - 7.5 lakh |
| Swaraj 744 FE | 48 | Rs. 6.9 lakh - 8.55 lakh |
| Swaraj 855 FE | 52 | Rs. 7.8 lakh - 9.89 lakh |
| Swaraj Code | 11 | Rs. 1.75 lakh - 1.95 lakh |
| Swaraj 724 XM | 25 | Rs. 4.2 lakh - 4.5 lakh |
| Swaraj 735 XT | 38 | Rs. 5.95 lakh - 6.35 lakh |
| Swaraj 963 FE | 60 | Rs. 8.4 lakh - 10.5 lakh |
| Swaraj 742 XT | 45 | Rs. 6.4 lakh - 6.75 lakh |
| Swaraj 724 XM Orchard | 25 | Rs. 4.7 lakh - 5.05 lakh |
| Swaraj 717 | 15 | Rs. 3.2 lakh - 3.3 lakh |
| Swaraj 834 XM | 35 | Rs. 5.3 lakh - 5.6 lakh |
| Swaraj 843 XM OSM | 45 | Rs. 6.1 lakh - 6.4 lakh |
| Swaraj 742 FE | 42 | Rs. 6.35 lakh - 6.6 lakh |
| Swaraj 960 FE | 60 | Rs. 8.2 lakh - 8.5 lakh |
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Swaraj, as a brand has always been in the Indian market and surely knows the needs of the farmers and users from other industries. This brand is always been successful in understanding the market, the huge part of the success story is due to the vast tractor models available from swaraj. Serving various topographic and agricultural needs. Swaraj tractors are available in the range of 11.18 kW (Kilowatt) to 48.47 KW i.e 15 HP to 75 Hp. A wide range of tractors for farming needs with a 4WD (Wheel drive) in wetlands and specialized tractors for Horticulture. With always bringing new technology in the market swaraj has always been known for its new launches and technical combinations in their tractors. Swaraj as a brand is not only focused on building the best tractors and technologies but also to build an exceptional customer relationship.
As a company, swaraj has always made sure to make their customers feel the need for them by not just treating them as a customer but also as a family.
Swaraj has launched various campaigns known as Swaraj Satkar. Also, Swaraj organizes many customer engagement activities such as free service camps, Good Tractor, Safe Driver, Doorstep service, and Swaraj Aabhar.
Swaraj has not only been focusing on the tractors but also has been actively working to produce one of the finest diesel engines and has a separate plant for Diesel Engine production at Mohali.
With being a Homegrown company swaraj has established a dealership network of more than 850 dealers and more than 5000 employees under the brand. The number of annual sales is more than 1 lack and these numbers are moving in a positive direction.
Swaraj is known for its vast variety of tractors comprising of more than 24 tractor models. Each model is different and has a distinguishing feature from its major competitors. The tractors are available with different options as mentioned in the below table.
FE | Fuel-Efficient |
XT | Xtra Torque |
XM | Extra Mileage |
ST | Synchronized Transmission |
NT | Narrow Track |
The other distinguishing factors are HP-Displacement. Refer to the table below.
Displacement | No. of Models |
11.18 kW (15 HP) | 1 |
14.91-22.37 kW (20-30 HP) | 4 |
22.37-29.82 kW (30-40 HP) | 4 |
29.82-37.28 kW (40-50 HP) | 10 |
37.28-44.74 kW (50-60 HP) | 3 |
44.74-48.47 kW (60-65 HP) | 3 |
These options are convenient for farmers as per their type of use and what kind of performance they want to achieve. Click here to find the best tractor for your needs.
The introduction of Dual-clutch transmission, Oil Immersed brakes, and multi-speed forward and reverse PTO’s making tractors highly fuel-efficient. Also, the Introduction of 4 WD variants in higher models has opened up new options for consumers.
Availability of a wide range of farm equipment and peripherals has also been abled by swaraj and has a wide variety in choice for different crops grown by the farmers here in India.
With a network of 850+ dealers across India. Swaraj is well known for its accessible service centers and quick service.
Swaraj has a wide network of service centers and parts are available most recently at service centers and the cost of parts can be reasonable and almost the same compared to other competitors. You can find the price list of spare parts in the document attached here.
With considering all the specific details about your next purchase. Availability of dealers and service center near you, Customer service, and relationships.
Swaraj is definitely the brand you can consider. But if you want to explore more options you can read here about our comparison.
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Posted - 13 June 2022
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