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Swaraj Tractors launched a new ad campaign which features MS Dhoni, a valued customer and brand ambassador of the company. The ad campaign highlights the Swaraj Target 630 tractor and how well it handles different farming jobs such as horticulture, inter-row cultivation, and puddling. It also highlights its advanced features and robust engine.
In the ad, Dhoni visits a friend's farm and is impressed by the Swaraj Target 630. He decides to try it out, driving through sugarcane fields, vineyards, horticulture areas, and paddy fields. This shows how versatile and efficient the tractor is, proving its reliability for farmers.
Throughout the commercial, Dhoni's evident joy and satisfaction with the Swaraj Target 630 are apparent as he effortlessly navigates the farm terrain. Accompanied by a catchy jingle, the commercial captures the sheer delight and ease of operating the Swaraj Target 630.
Swaraj's second commercial featuring MS Dhoni is now live. The first one, with the cricket legend, was a hit among farmers nationwide. They liked Swaraj's top-quality machinery. This new ad not only follows that success but also reminds farmers that Swaraj is a brand they can rely on.
FCB Interface created this ad for Swaraj, which will begin broadcasting on May 10, 2024. It is available in various languages, including Hindi, Gujarati, Marathi, Bhojpuri, Tamil, Telugu, Kannada, Bengali, and Punjabi.
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