New Delhi, September 04, 2023 - Swaraj Tractors, a prominent brand within the Mahindra Group, has launched its latest range of tractors in the 40 to 50 HP category, signaling a significant leap forward in India's agricultural mechanization. Celebrated for its historic contributions to the Green Revolution and pioneering India's first tractor, Swaraj continues to shape the nation's farming landscape with its unwavering commitment to innovation.
Empowering Indian Farmers With Modern Features
In a move poised to enhance Swaraj's product portfolio and cater to India's burgeoning 40-50 HP tractor segment, the new range represents a milestone in empowering Indian farmers. Dedicated to boosting agricultural productivity, these tractors set new performance standards, combining power, reliability, and style to conquer even the most challenging farming conditions.
Marketing Boost With MS Dhoni As Brand Ambassador
The new Swaraj range combines modern aesthetics with high-engineered design elements while preserving the brand's authenticity, stepping into a new era. Moreover, to expand its customer base, Swaraj has enlisted legendary cricketer MS Dhoni to endorse the brand featured in its new marketing campaign. This campaign highlights the superior features of the latest range and underscores the enduring loyalty of Swaraj's customer base.
Improved Productivity With Accessible Excellence
The new Swaraj tractor range is now available at all Swaraj Dealerships across India, offering excellent value for money. Prices start at Rs 6.9 Lacs for the base 42 HP variant and go up to Rs 9.95 Lacs for the top-end 50 HP model. Swaraj Tractors provides attractive financing options to support farmers, ensuring easy access to the latest Swaraj tractor range.
New Swaraj Tractors Assuring Quality and Reliability
These tractors come with a remarkable six-year warranty, underlining Swaraj Tractors' steadfast commitment to quality and customer satisfaction. This warranty provides reliability and peace of mind for the farming community.
Key Features of the New Swaraj Tractor Lineup
Hemant Sikka, President of the Farm Equipment Sector at M&M Ltd., expressed his pride: "Swaraj brand's resonance in the hearts of Indian farmers is a source of immense pride. Through this new tractor range, we're offering the latest features and technology to elevate mechanization in Indian agriculture and empower farmers to achieve higher yields and reduce effort, fostering growth and prosperity."
A Vision for the Future of Crop Production
Harish Chavan, CEO of Swaraj Division, M&M Ltd., emphasised the brand's evolution, saying, "With this new tractor range, we're steering the brand into the future by enhancing its core of Power, Reliability, and making it ready for future agriculture mechanization needs. Beyond performance, this new range emphasizes comfort, versatility for emerging applications, and broader customer appeal with its contemporary but authentic styling."
Swaraj Tractors' new range is set to transform the agricultural landscape, combining cutting-edge technology with the brand's enduring commitment to Indian farmers.