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Why Tractor Guru

TractorGuru's Purpose is to ‘Simplify Mechanization’. TractorGuru is a combination of ‘Tractor’ and ‘Guru’. Guru is a Sanskrit term for a "teacher, guide, expert, or master" of certain knowledge or field. Our goal is to be the ‘Guru’ for all informational and transactional needs which aim to ‘Simplify Mechanization’ for farmers in India.

We aim to deliver on this goal through advanced digital tech and analytics. TractorGuru currently lists over 300 tractors available in India. Users can read high quality content, compare specifications. research alternatives, and also express interest in purchasing the tractors of their choice. All content on TractorGuru is thoroughly researched and completely unbiased. One of our most loved features is User Reviews where potential buyers can read about the experience of prior users.

TractorGuru has launched a trustworthy and dedicated Used Tractor marketplace which enables price discovery, research, and facilitates transactions by maximizing potential buyers for used second hand tractors. We aim to remove the friction prevalent in used tractor selling / buying and bring an element of delight in this process. TractorGuru has converted extensive market research into an exclusive proprietary Star Rating system which gives a Star Rating out of 5 to all used tractors listed on the website or application. This TractorGuru Star Rating makes it easier for buyers to compare used tractors.

Our Vision is to create an ecosystem for farmers, manufacturers, dealers and other stakeholders to Simplify Mechanization and increase access to tractors and farm implements in India.

FarmJunction Marketing Pvt Ltd, which runs India’s leading Rural Auto tech portal Tractor Junction & Truck Junction, has acquired tractor marketplace TractorGuru in Dec 2021.


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