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Celebrating its Golden Jubilee, Swaraj Tractors, a subsidiary of the Mahindra Group, introduces the 'Josh Ka Swaran Utsav' nationwide van campaign. This innovative endeavor is a heartfelt tribute to Indian farmers, recognizing their vital contribution to Swaraj's achievements.
To mark fifty years of excellence, Swaraj has launched the 'Josh ka Swaran Utsav' campaign, which will traverse extensively across the country, commencing from North India. The objective is to provide farmers with a platform to directly engage and familiarize themselves with the new 'Naya Swaraj' range in an interactive manner.
Fun activities like tractor rallies and client interactions are part of the promotion. Swaraj's sales team, along with local farmers, channel partners, and influencers, will collaborate to ensure active participation. The promotion is anticipated to directly engage with over 50,000 customers, facilitating Swaraj's outreach efforts.
The 'Josh ka Swaran Utsav' campaign was inaugurated from one of Swaraj's oldest manufacturing plants in Mohali by Hemant Sikka, President of the Farm Equipment Sector at Mahindra & Mahindra Ltd.
Chavan further highlighted that the introduction of 'Naya Swaraj' aims to empower farmers and strengthen their bond with the brand. Additionally, he announced that the forthcoming campaign will feature demonstrations of Swaraj's latest tractor models and farming equipment alongside efforts to promote sustainable farming practices.
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