Remarkable performance showcases the commitment of Sonalika for fulfilling the farmers’ needs and uplifting their living standards.
New Delhi, 10th March’23: The No.1 tractor export brand of India, Sonalika Tractors, has always been reputed to take breathtaking steps to help farmers tackle the rising demands of farming. In this perspective, Sonalika has taken over the farmers’ hearts, observing the highest ever total sales of 1,37,344 units and a market share of 14.1% in February 23. Initiating the final phase of FY '23 with such an impressive performance marks Sonalika's performance very well in fulfilling the evolving demands with its advanced-featured tractor models and empowering the farmers.
Farming in India is full of challenges, and Sonalika has been a farmer-friendly brand since its establishment for maximising the crop productivity and income, despite the limited resources. Through the eye-catching overall food grain production every season, and the support of government, the income of farmers is estimated to improve, resulting in the improved living standards of crop growers in the coming FY '24.
Mr Raman Mittal, the Joint Managing Director, International Tractors Limited, marked, “Considering product quality as the first and foremost requirement of farmers, we have been innovating aggressively and feel overwhelmed to see a faster adoption of mechanisation by farmers. We are excited to have clocked our highest ever YTD Feb’23 overall sales of 1,37,344 tractors with growth surpassing industry and record highest ever 14.1% market share. Fourth year in a row, rabi food grain production has been consistently on the rise and interestingly even its crop prices are exceeding MSP in certain markets, whereas input costs have more or less remained firm. Such conducive factors which will subsequently result in higher disposable income at farmer’s end and expected to drive outlay for closely following up Kharif crop season. At Sonalika, we have a robust system to forecast demand and all our strategies to harness new age technologies are aligned with farmer’s on-ground requirements.”
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