On the 60th anniversary as India’s top tractor brand, Mahindra & Mahindra announced a new virtual tractor drive experience. This face-swap technology allows users to create personalized videos of themselves driving a Mahindra tractor in their local language. With this move, Mahindra further imprints its commitment to innovation and builds a deeper bond with the farmers.
Mahindra collaborated with Vitra.ai, a company well-known for its work in video personalisation and AI-driven face enhancement. This collaboration reflects Mahindra's commitment for innovative technology that extends beyond conventional product involvement. The only goal of this initiative is to strengthen the client bonds via interactive digital experiences.
Users can visit the Mahindra's website: https://www.mahindratractor.com/virtual-drive. Then, share your details, such as your full name, WhatsApp number, state, and gender. Lastly, upload a picture and click on the ‘Get My Video’ option. Then, you’ll receive the personalised video through WhatsApp. This will make for a unique "hero moment" among farmers in India. This experience seems to fit perfectly well into Mahindra's new campaign, "Desh ka Tractor: Mitti se juda, Junoon se Saja”. A tribute to India's farmers and runs in perfect harmony with the festive season spirit.
Chief Executive Officer of Mahindra Tractors Vikram Wagh commented on the initiative, "At Mahindra Tractors, we are excited to present the first-ever virtual tractor drive, a brand-new initiative that represents our brand at the forefront of technology beyond just our products for a deeper connection with our new and evolving farmers. The new initiative is a testament to the power of AI, through which we have already enabled over 250,000 experiences.”
About Mahindra Tractors' Virtual Tractor Drive program, Satvik Jagannath, co-founder and CEO of Vitra.ai, said: “Leveraging Vitra.ai’s state-of-the-art personalized and augmented AI-generated face-swap video technology for farm tractors gives farmers an immersive experience, enabling them to connect with the Mahindra brand like never before. We are thrilled to have scaled this innovation to meet Mahindra's high engagement goals, effectively and efficiently personalizing their customer engagements for their widest range of tractors.”
Through this initiative, Mahindra Tractors demonstrates its dedication to combining tradition with technology, celebrating six decades of service to the Indian farming community.
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