ITOTY 2025: Mahindra Wins Seven Awards Across Tractor and Agri-Innovation Categories

Mahindra & Mahindra became one of the top winners by securing seven awards

Mumbai, 22nd August 2025 - The 6th edition of the Indian Tractor of the Year (ITOTY) Awards 2025 was hosted on 20th August at Taj The Trees, Mumbai. The event brought together leading tractor brands, financial institutions, and agricultural leaders to celebrate innovation and impact in India’s farm sector.

This year, the prestigious awards received over 250 nominations, with winners chosen through a mix of expert jury assessment and public voting. The competition was intense, reflecting the high level of innovation driving the tractor and farm machinery industry.

Despite strong competition from other tractor companies, Mahindra & Mahindra became one of the top winners by securing seven awards. This highlights its strong reputation as India’s most trusted tractor brand.

Mahindra’s Big Wins at ITOTY 2025

Mahindra’s dominance at ITOTY 2025 highlighted both its technological strength and farmer-focused initiatives. Below is a list of all the awards won by the brand:

• Tractor Manufacturer of the Year
• Orchard Tractor of the Year – Mahindra OJA
• Best 4WD Tractor of the Year – Mahindra Novo 605 PS
• Best Tractor Above 51 HP – Mahindra Novo 655 DI PP
• Straw Reaper of the Year – Mahindra Dhartimitra
• Best Digital Campaign – “Desh Ka Tractor” Virtual Drive
• Best CSR Initiative – Mahindra Ekikrit Vikas (Integrated Development)

Mahindra’s Award-Winning Highlights at ITOTY 2025

Mahindra stood out at ITOTY 2025 with multiple wins across tractors, implements, digital innovation, and CSR. The recognition reflects Mahindra’s commitment to technology, farmer welfare, and rural growth.

• Mahindra won Best 4WD Tractor of the Year for the Novo 605 PS model, equipped with high torque and advanced hydraulics.
• The Best Tractor Above 51 HP award went to the Novo 655 DI PP model, known for its multi-speed PTO, fuel efficiency, and durability.
• Mahindra OJA was honoured as the Orchard Tractor of the Year for its compact size and easy manoeuvrability, making it ideal for vineyards and inter-cultivation.
• The Straw Reaper of the Year award went to Mahindra Dhartimitra, recognised for its efficiency in post-harvest crop residue management.
• Mahindra received the award for Best Digital Campaign with its “Desh Ka Tractor” Virtual Drive, which allowed farmers to explore tractors digitally.
• For its CSR Initiative – Ekikrit Vikas (Integrated Development), Mahindra was recognised for farmer training, skill development, and rural welfare programs.

Mahindra’s Role in Driving Indian Agriculture

The multiple wins at ITOTY 2025 highlight Mahindra’s strong presence in Indian agriculture. Tractors like the Novo 605 PS and Novo 655 DI PP showcase advanced technology and dependable performance. Along with product innovation, Mahindra has also focused on meaningful CSR programs and engaging digital initiatives. With this, the company continues to strengthen its role in supporting India’s farming sector.

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