International Tractors Limited (ITL), which is one of India’s fastest-growing tractor brands has launched Tiger Series – Next-Generation Technology Tractors, Designed in Europe. ITL manufactures Sonalika and Solis brand of tractors in India. Following a trailblazing success in Karnataka, post achieving its highest double-digit market share, ITL has surpassed business growth, recording 28% growth in Q1 FY 20 (April – June’19) vs. the previous year.
ITL is known for building the largest integrated tractor manufacturing facility in the world in Hoshiarpur in Punjab.
Speaking on the occasion, Mr. Raman Mittal, Executive Director, Sonalika Group, said, “Sonalika’s growth is on account of our focus to address varied needs of farmers across regions through constant technological up-gradation and innovation.
After the success of the Sikander series, we have launched this unrivaled Tiger Series, designed in Europe for Indian farmers and available in the wide range of 28 HP to 65 HP category. In the era of Digitalization, this tractor is equipped with a plethora of next-generation technology-driven features. One such feature is a mobile application, Sonalika Sky Smart in which a Tiger tractor owner can monitor the health of the tractor remotely. The owner can locate his tractor, check fuel tank reading, Hour Meter Reading as well as get an alert on any discrepancies like fuel theft, battery disconnection, etc.
Tiger Series is equipped with a new engine, new transmission, and cutting edge technology with a next-generation design for the Next Generation Farmers offered through Next Generation retail experience. It is designed in Europe and developed to achieve the highest productivity in its category. Being a fully sealed tractor, it ensures flawless operation in the toughest of puddling conditions and haulage, well suited for Karnataka.
He added The Company’s objective is to increase farmers’ productivity exponentially while ensuring reduced operational cost. Sonalika offers implements like Rotavators to help double farmer’s income through enhancing productivity, which has led Sonalika to be chosen by Govt. of India as the contributing partner with Niti Aayog for doubling farmer’s income by the year 2022.”Present at the launch, Mr. Mudit Gupta, President, Sonalika Group said, “Today, we produce and offer the most productive and reliable products across the globe, which gets manufactured at our World’s No. 1 largest Integrated Tractor manufacturing plant in Hoshiarpur, Punjab.
Technology innovation comes into use when it is rightly priced. We are launching the Tiger series at a very competitive price since we have already invested in the state of the art plant and R&D. We have chosen Karnataka as the first market to launch the series, as the state offers immense potential in the 41-50 HP segment. We are confident that Tiger’s revolutionary features and unique attributes will win the hearts of our treasured farmers.”