Mahindra Group has announced the appointment of Harsh K. Rai as CEO of its Farm Division and Gromax. The leadership move comes at a time when the company is focusing on strengthening its position in the agricultural machinery market. Rai has taken charge of both businesses and will be responsible for overall performance, strategy, and future expansion plans.
Soon after stepping into the role, Rai began visiting different regions to connect with employees, dealers, and farmers. These visits were aimed at understanding current market conditions and the practical needs of farmers. Company sources said the new CEO is giving priority to field-level feedback to shape future plans and improve service delivery across rural markets.
Mahindra’s Farm Division and Gromax are important pillars of the group’s agriculture portfolio. Under Rai’s leadership, the focus is expected to remain on expanding farm mechanisation, introducing improved equipment, and building stronger partnerships in rural areas. The company is also likely to continue investing in new technologies to support farmers and increase productivity across India.
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