ITOTY 2025 Winners Revealed: Leaders in Tractors & Agri-Finance

6th edition of the Indian Tractor of the Year Awards 2025, presented by CEAT Specialty

Mumbai, 22nd August 2025 - The 6th edition of the Indian Tractor of the Year (ITOTY) Awards, presented by CEAT Specialty, was held on 20th August 2025. The event celebrated excellence in tractors, farm machinery, and agri-finance, recognizing innovations that are shaping rural mobility and empowering farmers. The ceremony brought together leading tractor brands, finance institutions, and agriculture experts to honour their contributions to the sector.

With CEAT Specialty as the title sponsor, the event was supported by Krishi Jagran and Fasal Kranti as Agri Media Partners, FADA as Institutional Partner, and Crisil as Insight Partner. Their involvement reflected the strong participation of the farming and finance ecosystem in ITOTY 2025.

Farmtrac Promaxx 47 Wins Indian Tractor of the Year

The highlight of the evening was the announcement of the Indian Tractor of the Year 2025, awarded to Farmtrac Promaxx 47. This win marked a significant milestone for the brand. In total, 49 winners were recognized across 30 categories, covering tractors, implements, agri-finance, and CSR initiatives. Some categories even had joint winners, reflecting the growing innovation and competition in the tractor industry.

Lifetime Achievement Award

A special moment was the Lifetime Achievement Award, presented to Ramesh G. Iyer, former Vice Chairman & MD of Mahindra & Mahindra Financial Services Limited. He remarked, “26 years ago, everyone said tractor financing was a mistake. But every manufacturer and dealer helped build this. It’s not just a financing business; it’s a relationship business for rural farmers in India.”

Event Highlights

The awards ceremony began with a partner showcase and lamp-lighting ceremony, followed by a welcome address from Mr. Harshvardhan Kanotra, VP – Sales, CEAT Specialty.

Dr. C.R. Mehta, Director of ICAR-CIAE and Jury Chairman, delivered the keynote address, emphasizing the role of mechanization in improving agricultural productivity. Tractor awards were then presented across different HP categories. Mr. Jay Doshi, Head of Marketing at CEAT Specialty, also addressed the audience.

A panel discussion on “Who Really Drives Mechanization in India – Brands, Banks, or Bharat?” generated lively engagement. Leaders from Shaktimaan, Mahindra, IFFCO Kisan Finance, SK Finance, CEAT Specialty, and CRISIL shared insights on the evolving farm ecosystem.

ITOTY 2025 Awards: Tractors, Implements & Agri-Finance 

A total of 49 awards were presented across 30 categories. Below is a curated list highlighting some of the most prestigious winners in tractors, implements, agri-finance, and special categories.

Key Tractor Awards 

The tractor awards recognized models that excelled in performance, innovation, and farmer trust.

Implement & Farm Machinery Awards

These awards celebrate equipment that makes farm work easier, faster, and efficient

Agri-Finance Awards

These awards highlighted institutions enabling easy and reliable farm financing.

Special Awards

Special awards celebrated extraordinary contributions beyond conventional categories, including CSR initiatives and digital campaigns that positively impact farmers.

Best CSR Initiative for Farmers: Mahindra - Ekikrit Vikas, Swaraj - Project Pani, New Holland - Pehel
Best Digital Campaign of the Year: Mahindra - “Desh Ka Tractor” Virtual Drive Campaign
Lifetime Achievement Award: Ramesh G. Iyer

Closing Remarks

Reflecting on ITOTY 2025, Mr. Rajat Gupta, Founder of Tractor Junction, highlighted the enthusiasm and said, “The energy at the ITOTY was truly incredible. My heartfelt congratulations go to Farmtrac Promaxx 47 for winning the Best Indian Tractor of the Year. The excitement around the other categories was equally high. In fact, the competition was so close that a few categories even had joint winners, which, to me, shows the level of innovation our industry is delivering today. Above all, it was an absolute privilege and honour to present the Lifetime Achievement Award to Mr. Ramesh G. Iyer, a legend whose contributions to rural finance & mobility have touched countless lives and inspired generations.”