29th July 2021, Vijayawada: Indian tractor major and world’s third-largest tractor manufacturer,
TAFE - Tractors and Farm Equipment Limited, launched the Massey Ferguson 244 DI – Puddling Special tractors in the 44 hp range, for paddy cultivation. Yet another revolutionary product from TAFE, the Massey Ferguson 244 comes in two variants - The MF 244 DI PM with that excels in dry land or shallow puddling, and the MF 244 PD that works wonders with deep mud puddling. Launched for the Andhra Pradesh markets currently, the MF 244 is yet another customer-centric offering from TAFE that provides more power and greater value, while delivering high versatility, excellent performance, bigger savings and better productivity.
The MF 244 tractors besides excelling in puddling is ideally suited for a variety of applications like the reversible mouldboard plough, thresher, baler and for heavy-duty haulage. This benchmark product is powered by the all new 44 hp Simpson Super Torque engine, dependable and durable Maxx oil immersed brakes, exclusive Powervator clutch, Ultra Planetary Plus technology, equipped with superior MF Intellisense hydraulics and the segment best 1700 kgf lift capacity.
Making the toughest of jobs easier, the Simpson Super Torque engine in the MF 244 provides more power, more torque, higher fuel efficiency and an expected annual savings of up to Rs. 60,000 on fuel cost. Its globally renowned Massey Intellisense hydraulics ensure minimum load on the tractor, uniform tillage and reduced wheel slippage for effortless puddling and longer life of the tractor.
The world’s third largest tractor manufacturer and second largest in India by volumes with an annual sale of about 180,000 tractors; TAFE is one of the leading exporters of tractors from India with a turnover in excess of Rs. 10,000 Crores. TAFE manufactures a range of tractors, in both the air-cooled and water-cooled platforms, and markets them under its four iconic brands - Massey Ferguson tractor, TAFE, Eicher, and the recently acquired Serbian tractor and agricultural equipment brand - Industrija Mašina i Traktora (IMT). Acclaimed for its quality and dependability, TAFE’s products and services are present in over 100 countries across the world, including developed countries in Europe and the Americas.
Besides tractors and farm machinery, TAFE manufactures diesel engines, silent gensets, agro engines, batteries, hydraulic pumps and cylinders, gears and transmission components, and has business interest in vehicle franchises and plantations. TAFE is committed to the Total Quality Movement (TQM). In the recent past, various manufacturing plants of TAFE have garnered numerous ‘TPM Excellence Awards’ from the Japan Institute of Plant Maintenance (JIPM), as well as a number of other regional awards for TPM excellence. TAFE became the first Indian tractor manufacturer to win the Frost & Sullivan Global Manufacturing Leadership Award in 2018, being recognized with the ‘Enterprise Integration and Technology Leadership Award’ and two ‘Supply Chain Leadership Awards’. In recognition of its outstanding contribution to engineering exports, TAFE has been named the ‘Star Performer – Large Enterprise (Agricultural Tractors)’ at the 40th Engineering Exports Promotion Council of India – Southern Region Awards (2015-16), for the 21st time in a row. TAFE has also been conferred the ‘Regional Contributor Award’ for quality supplies from Toyota Motor Company, Japan, and the ‘Manufacturing Supply Chain Operational Excellence - Automobiles Award’ at the second Asia Manufacturing Supply Chain Summit for its supply chain transformation in 2013. TAFE's tractor plants are certified under ISO 9001 for efficient quality management systems and under ISO 14001 for environment-friendly operations.