Sonalika Tractors beats COVID-19 lockdown blues, With 18.6% growth

Sonalika Tractors rolled out a bunch of initiatives to strengthen its bond and trust with its channel partners, customers, and community.

Beating the blues of COVID-19 lockdown, India’s one among the leading tractor manufacturing company, Sonalika Tractors registered 18.6 percent growth with sale of 9177 tractors in domestic also as a foreign market in May 2020 as compared to 7737 tractors in May 2019. the corporate has strengthened its No.1 tractor exports position from India by registering 25 percent growth with exports of 1537 tractors in May’20.

Highlighting the performance, Raman Mittal, executive director, Sonalika Group, said, “We have registered a healthy overall growth of 18.6 percent in May’20, with 9177 tractors sale, despite the challenging situation. We unrolled a number of initiatives to strengthen our bond and trust with our channel partners, customers, and community. Among the lot, to say few - industry’s first online disbursals of incentives for the dealer sales team, extension of warranty and renewal period, service and spare parts availability with standby tractor for purchasers alongside many other initiatives. We were the primary tractor brand to possess got the plant operational.”

Key Highlights

Overall growth registered 18.6 percent (9177 tractors sold) in May’20
Plant operations reached 85 percent within the week 4 May’20. Expecting 100 percent operational by June’20
Expecting to surpass May’20 growth in June’20
Overall Q1 FY’21 volume expected to surpass last year
No.1 brand within the world from India records 25 percent exports growth in May’20

“For the farmers, the important currency is their crops. Tractors play a really important role within the farmer’s life to reinforce his productivity from the given set of his land. Farmers are majorly oriented towards application-based farming like puddling, mulching, baler application, orchards, horticulture, etc. Paddy being the main Kharif crop, we are seeing demand rise for customized tractors which will be ready to address these specialized needs. alongside the demand for tractors, the demand for specialized implements is additionally expected to travel up,” Mittal further said.

“Sikander series now contributes to 75-80 percent in entire Sonalika portfolio, that too within two years of its launch. We are a number one brand in additional than 50 HP segments and now are targeting to realize a leadership position in additional than 40HP segments also, with the launch of 4 new next-gen series tractors viz. Tiger (Designed in Europe), Sikander DLX (10 Deluxe features), Mahabali (Puddling special for Telangana), and Chhatrapati (for Maharashtra). These new tractors are the first of its kind in India which can offer customization which will address the local needs of farmers. These new tractors are expected to contribute 20-25 percent of volumes in our overall sales.," Mittal added.

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