The huge name of Mahindra & Mahindra knows how to bewitch their customers by their services be it; hotels, motels, resorts, automobiles, etc.
The first thing that comes to our minds after hearing Mahindra & Mahindra are the Swaraj tractors that have actually built quite a good reputation in the market as they have crossed the milestone of producing 15 lakh units over 40 years in the market. The brand has set high records for their company and has motivated the workers and employees to set higher goals for the future.
Swaraj division is a tractor and a farm equipment producing company which is owned by Mahindra & Mahindra. Mahindra & Mahindra has its headquarters at Mumbai, Maharashtra, India. It was established in 1945.
Earlier Swaraj division was known as Punjab Tractors Limited. The company is providing job to 2100 employees. The brand has kept in mind the balance of technology with time and need of the customer.
This huge achievement has made Swaraj one of the fastest-growing brands in the domestic tractor market over a decade. During the financial year 2018-19 the production of over 1, 20,000 tractors have made a huge impact on the market. The launch of Swaraj 735 FE was a bang-on model for the market and has been on the highest sale.
Understanding the importance of compatibility from the very beginning that is at conceptualization level, the design range was to formulate as a unified series.
Swaraj Division Chief Executive Officer says “Swaraj has constantly achieved manufacturing excellence which reflects our commitment and spirit of accepting no limits. This achievement will be a stepping stone to many more accolades for us in times to come.” In 2002, the company achieved its first milestone of producing first 5 lakh tractors, the second 5 lakh figure was produced over the next 11 years in 2013 and the next 5 lakh milestone was achieved in 2018, thus completing the 15 lakh target.
The Foundry, Research and Development (R&D) centre and one more manufacturing unit are all located in Punjab. They are currently manufacturing tractors in the range of 15HP to 65HP and is providing comprehensive farming solutions for the Indian market.
The basic R&D began in 1965, and the core team had around 6 young engineers with limited knowledge of material and processing. The company has reached such heights with the help of Indian Patent Office Kolkata, IIT Kharagpur, Punjab Agricultural University Ludhiana, Agricultural University Pantnagar Uttrakhand.
The brand has been achieving excellence over the years and is determined to do so in the future. The technical skills have been handed well since the very beginning and the brand has not let down its customers and employees. Mahindra & Mahindra has realized the importance of the consumer need and these basic concepts have proved significantly valuable. They have tried to bring down the manufacturing cost by working at initial levels, which has helped in enhancing product reliability by relying on well-established modules and methods.