TAFE - Tractors and Farm equipment limited, the third largest tractor manufacturer in the world and second largest in India (by volumes), has declared a brand association with actor Akshay Kumar for Massey Ferguson tractors. Over the past 60 years, TAFE has been reshaping the agricultural landscape of India and therefore the world with a worldwide footprint across 100 countries and a total sale of regarding 2.5 million tractors till date. The globally known Massey Ferguson brand is reputed for its superior and futuristic technology, international styling and engineering. The Massey Ferguson range offers sturdy performance and uncompromising quality with over 125 products and variants.
Acclaimed actor Akshay Kumar has endeared himself to fans across the globe with vast mass appeal particularly in rural India, wherever he's considered because the “King of Action” and the compassionate social crusader. His acting style could be a fine mix of sensitivity and heroic boldness. His roles vary from the rugged hero to being the intelligent social transformer. His innate ability to handle difficult roles to satisfy the expectations of his fans has distinguished him in concert of the foremost versatile actors of Indian Cinema. This association between India’s iconic Massey Ferguson tractors and Akshay Kumar resonates well with their brand personalities. Each one rules their terrain and handle tasks with ease. Versatile, dynamic and ready to for a challenge, both have withstood the test of time with an ever increasing popularity that stands testimony to their performance.
Speaking on the association, TR Kesavan, President & COO - Product Strategy and Company Relations, TAFE said: “Massey Ferguson tractors with its superior performance and modern engineering is a business leader in agriculture, haulage, infrastructure and industrial applications. we believe a dynamic, powerful and accomplished brand ambassador like Akshay will help build a strong connect with our customers.” On his association with the Massey Ferguson brand, film industry superstar Akshay Kumar said, “I look forward to my association with the legendary Massey Ferguson tractors from TAFE, one of the pioneers in agriculture mechanization. Driving Massey Ferguson with a loaded trailer, I could truly understand what makes it India’s most loved tractor. It was evident why it enjoys such tremendous loyalty and pride of ownership by our farmers”. TAFE’s association with Akshay Kumar for Massey Ferguson tractors can feature power-packed high visibility campaigns covering a series of TV commercials, advertisements and digital promotions that may highlight India’s favorite Massey Ferguson tractors and the world-renowned actor Akshay Kumar, embarking on a new journey together.