The huge name of Mahindra & Mahindra knows how to amaze their customers by their services. Completing 2 million unit production marks in 2013 Mahindra Farm Division has set the standards high. The company has worked really hard for the framers and their welfare as they have tried to produce tractors with minimal manufacturing cost.
The brand has the concept of customer centricity and they focus on making high quality and affordable products. They claim this to be the reason f their success. They tend to work at the basic level starting from the design phase to engaging their customers for extensive testing of new products. Mahindra has become one of the most comprehensive tractor portfolios in the industry
Mahindra and Mahindra have become the first Indian Tractor Brand to launch 3 million Tractors as told by them on Wednesday. The brand is rapidly growing in India and their work has been appreciated by the customers. 2019 has been their year as they have achieved the manufacturing milestone this year. The brand has set its foot rigidly in the market through their amazing work in the field of Farm Equipment.
Rajesh Jejurikar, President-Farm Equipment Sector, M&M said that over the last seven decades, in India the tractor industry has been synonymous with the Mahindra Brand and the 3 million milestones as testimony to the same. In the future, they assure that the will continue to drive Farm Tech prosperity through pioneering, accessible and revolutionary farming technologies, innovation and digitalization to transform the lives of farmers and help them address the growing demand of Agri products”.
The company also claims that it is also the first tractor manufacturer to produce more than 2, 00,000 tractors in the past year and 2019. They claim themselves to be the highest Indian tractor brand in a single financial year. The past decade has been amazingly exceptional for Mahindra & Mahindra as they have set high standards in the market.
In 2013 Mahindra Farm division has completed its 2 million unit production and has achieved the next 1 million units in 6 six years that is 2018-19 which included exports, reinforcing the trust of millions of farmers repose in the brand. Mahindra & Mahindra group has been observed to work step by step and achieve both long term and short term goals that have helped both the brand and its customers.
The very famous 360-degree campaign named “APKA AABHAR 30 LAKH BAR” was also started by Mahindra & Mahindra in India. The concept of the campaign was to extend consumer offers, service benefits and finance offers to new and existing customers of Mahindra branded products.
The extensive work that the brand has been performing to break there own records are worth a look. Beginning from six people the brand has no nationally held the market so strong in their own sector is really appreciable. Mahindra & Mahindra group is still working with the same zeal and their customers hope they will keep up this work.