Tractor Junction Raises ₹200 Cr Funding to Scale Rural Vehicle & Fintech Services

Tractor Junction, India’s largest rural auto-fintech platform, has raised USD 22.6 million (INR 200 crore) in a Series A round. The funding includes USD 17 million in equity led by Europe-based impact fund Astanor, marking its first investment in India. Existing investors Info Edge and Omnivore also participated. The round includes USD 5.6 million in debt.

Investment Boosts Digital & Financial Services

The fresh capital will enhance Tractor Junction’s digital capabilities, strengthen its on-ground presence, and expand financial services. The aim is to empower millions of underserved farmers with access to quality used vehicles and affordable credit, promoting sustainable mechanisation and rural prosperity.

Platform Growth and Market Reach

Founded in 2018 by Rajat Gupta, Shivani Gupta, and Animesh Agarwal, Tractor Junction has built a full-stack ecosystem for rural mobility, combining technology, infrastructure, and finance. The company’s revenue has grown 13x in the last three years. Its digital platform sees over 6 crore annual visitors and partners with 50+ OEMs across tractors, commercial vehicles, three-wheelers, and two-wheelers.

Used Vehicle Solutions for Small Farmers

Tractor Junction operates COCO stores across 75 cities in six states, enabling farmers to buy, sell, finance, and insure used vehicles with trust and transparency. The platform creates affordable entry points for small and marginal farmers who cannot purchase new vehicles, offering quality-assured used options backed by institutional finance.

FINJ Fintech Vertical Reduces Credit Costs

Launched in January 2024, Tractor Junction’s fintech vertical, FINJ, has already disbursed over INR 1,500 crore in loans through 25 lending institutions. Using data-driven underwriting, FINJ provides credit at up to 30% lower interest rates than the unorganised sector, reducing farmers’ reliance on informal lenders and unlocking real economic empowerment.

Founders’ Vision and Investor Backing

Rajat Gupta, CEO & Founder, said, “Through Tractor Junction and FINJ, we’ve enabled over 30,000 farmers to access mechanisation in the past two years. This investment will accelerate financial inclusion and reduce the true cost of rural credit.” 
Hendrik van Asbroeck of Astanor added, “Tractor Junction combines technology, on-ground reach, and fintech innovation to strengthen rural economies and sustainable food systems.” Kitty Agarwal from Info Edge Ventures and Abhilash Sethi of Omnivore praised the founders’ vision, execution, and impact on rural communities.

About Tractor Junction: Founded in 2018, Tractor Junction integrates technology, infrastructure, and finance to make farm mechanisation accessible and affordable. Early investors include Rockstart, AgFunder, and Indigram Labs.

About Astanor: A global impact investment firm focusing on agriculture and food value chains, supporting scalable solutions for regenerative agriculture and sustainable food production.

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