FADA Tractor Sales August 2026: Which tractor company benefited the most?

Retail Tractor Sales Touch 87,977 Units in August 2026 

The Federation of Automobile Dealers Associations (FADA) has released the retail tractor sales data for August 2026. According to the report, 87,977 tractors were sold across India in August 2026, compared with 87,244 units in August 2025. This resulted in a 0.84% year-on-year growth in retail tractor sales.

However, tractor sales dropped sharply compared with the previous month. In July 2026, the industry recorded retail sales of 1,17,349 tractors. This means August sales declined by around 25.03% month-on-month. The weaker monthly performance was linked to monsoon conditions and lower rural demand.

Despite the monthly decline, several major tractor makers recorded higher sales than last year. Some companies also increased their market share during August 2026.

Brand-wise FADA Retail Tractor Sales in Aug 2026

Mahindra & Mahindra Ltd. (Tractor Division) continued to lead the retail tractor market in August 2026. The company sold 20,703 units, compared with 20,159 units in August 2025. This resulted in 2.69% YoY growth. Its market share also increased to 23.53% from 23.11%, a gain of 0.42%.

Mahindra & Mahindra Ltd. (Swaraj Division) held the second position with 15,914 units sold in August 2026. In August 2025, the division sold 15,428 units. This gave Swaraj a 3.15% YoY growth. Its market share rose to 18.09% from 17.68%, gaining 0.41%.

International Tractors Limited (Sonalika) also reported strong growth during the month. It sold 11,818 tractors in August 2026, compared with 10,586 units in August 2025. The company recorded 11.63% YoY growth, while its market share increased to 13.43% from 12.13%. This was a gain of 1.30%.

In contrast, TAFE Limited recorded a decline in sales. The company sold 10,780 tractors in August 2026, compared with 11,030 units in August 2025. Its sales declined by 2.26%, while its market share fell to 12.25% from 12.64%, a decline of 0.39%.

Escorts Kubota Ltd. (Agri Machinery Group) recorded 9,756 units in August 2026, compared with 8,666 units in August 2025. The company posted 12.57% YoY growth, which was the highest growth among the major tractor makers listed in the report. Its market share also increased to 11.09% from 9.93%, a gain of 1.16%.

John Deere India Pvt. Ltd. (Tractor Division) sold 6,294 tractors in August 2026, compared with 5,956 units in August 2025. The company recorded 5.67% YoY growth. Its market share increased to 7.15% from 6.83%, gaining 0.32%.

Eicher Tractors, however, reported lower sales during the month. It sold 5,590 units in August 2026, compared with 6,059 units in August 2025. This resulted in a 7.74% decline in sales. Its market share also dropped to 6.35% from 6.94%, a decline of 0.59%.

CNH Industrial (New Holland India) Pvt. Ltd. recorded 4,170 units in retail tractor sales in August 2026, compared with 3,934 units in August 2025. The company registered 5.99% YoY growth. Its market share increased to 4.74% from 4.51%, a gain of 0.23%.

The Others category recorded 2,952 units in August 2026, compared with 5,426 units in August 2025. Sales in this category fell by 45.50%. Its market share also declined to 3.36% from 6.22%, a drop of 2.86%.

Overall FADA Tractor Retail Sales in August 2026

Overall, India's retail tractor sales stood at 87,977 units in August 2026. This was slightly higher than the 87,244 units sold in August 2025, resulting in 0.84% YoY growth.

However, the month-on-month performance was much weaker. July 2026 recorded 1,17,349 units, which means August sales fell by 25.03% compared with July. FADA's August data also showed that tractor demand was affected by monsoon conditions, with rural registrations growing while urban registrations declined year-on-year.

Among the major tractor makers, Escorts Kubota recorded the highest YoY growth of 12.57%, followed by International Tractors Limited at 11.63%. At the same time, Mahindra & Mahindra remained the market leader with a 23.53% share, followed by Swaraj at 18.09% and International Tractors Limited at 13.43%.

Overall, August 2026 saw only a small rise in retail tractor sales compared with last year, while sales fell sharply from July. The performance shows that monsoon conditions and rural demand continued to affect tractor registrations during the month.