The History of Mahindra Tractors – World’s Top Selling Tractor Brand
Let us dive straight into this blog to learn more about Mahindra Tractor without wasting any time.
Brief About Mahindra Tractors
Mahindra & Mahindra Limited is an Indian automotive manufacturing corporation, headquartered in Mumbai. The group started as a steel trading company in 1945 under the name Muhammad & Mahindra by brothers Harikrishnan and Jayakrishnan, Jagdish Chand Mahindra and Malik Ghulam Muhammad. It was renamed as Mahindra & Mahindra in 1948. It is known for being one of India’s largest vehicle manufacturers in terms of production. The current chairman of Mahindra Group, Anand Mahindra, is the grandson of Jagdish Chandra Mahindra. As of March 31, 2018, the company had 41,673 employees, 20,806 of whom were temporary employees, apprentices and trainees.
Mahindra Tractor is a global farming equipment manufacturing division of Mahindra & Mahindra Limited. It is the most preferred brand globally for tractors and other farming equipment and is the world’s highest-selling tractor manufacturer by volume.
The First Mahindra Tractor:
Mahindra launched their first tractor in 1963, the Mahindra B-275.
Mahindra Tractors in India
In 1962, Mahindra entered into a joint venture with International Mahindra Harvester and started manufacturing tractors for the Indian Market. Since then, they have been providing high-quality products and have established themselves as a trustworthy and premium name in the global tractor market.
Currently, Mahindra Tractors is the largest tractor manufacturer in the country, with an annual production capacity of 3,00,000 tractors. Mahindra Tractors also boasts of a large customer base and holds flagship division in the farm equipment sector across South Asia, North America and Australia.
How does the brand support Indian Farmers?
Mahindra understands the need of Indian farmers and manufactures all kinds of agricultural machinery to cater to farmers’ markets under a single roof. Their tractors and farm equipment use modern innovations and the latest technology, which help farmers accelerate farming operations. The whole idea behind the Mahindra B-275 tractor’s launch was to provide a tractor that can do well on rugged Indian terrains.
Current Market Share in India:
During the Financial year 2019, Mahindra possessed a significant share in the Indian Tractor market, however, with the advent of Covid-19 and reasons such as poor performance and increased competition; the brand lost a considerable percentage. However, Mahindra took the pandemic as a challenge and managed to retain a substantial market share by the end of 2020.
Achievements of Mahindra & Mahindra
Mahindra Tractors has achieved the distinction of being the largest tractor manufacturer in the world. The brand sells tractors in more than 40 countries across six continents and has a vast network of over 1,000 mahindra dealers globally. Mahindra rolled out its two-millionth tractor in 2013.
In 2003, the Farm Equipment Sector (FES) of Mahindra & Mahindra received the Deming Application Prize. Also, it received the Japan Quality Medal for implementing Total Quality Management (TQM) in its business operations in the year 2007. The company garnered the highest Customer Satisfaction Index (CSI) of 88% in the industry. Also, it earned the 2008 Golden Peacock Award in the Innovative Product/Services Category for the inhouse development of a load car. In the 2009 survey of Asia’s 200 most admired and innovative companies, the Wall Street Journal named Mahindra & Mahindra one of the ten most innovative Indian companies.
Mahindra Group – Business Strategy
In 1999, Mahindra & Mahindra purchased 100% of Gujarat tractors from the Government of Gujarat and renamed it as Gromax Agri Equipment Limited in 2017 as a part of a new brand strategy. These models are sold under the brand name Trakstar.
In 2007, Mahindra & Mahindra acquired Punjab Tractor Limited (PTL), making it the world’s largest tractor manufacturer. Subsequently, PTL was merged into Mahindra & Mahindra and transformed as the Swaraj division in 2009.
For more information on Mahindra Group’s business strategies, joint ventures and mergers & acquisitions, please visit the Mahindra & Mahindra Wikipedia page.
Mahindra Product Portfolio
Mahindra is a big name in the tractor industry. Today, the brand is present across 100 countries and has expanded operations in 22 critical sectors with over 150 companies. Mentioned below is the list of the vital sectors that the group currently operates in:
- Aerospace
- Automotive
- Construction Equipment
- Farm Equipment
- Insurance Broking
- Real Estate & Infrastructure
- Steel
- Vehicle & Equipment Finance
- Aftermarket
- Boats
- Consulting
- Hospitality
- Logistics
- Retail
- Trucks & Buses
- Agri Industry
- Clean Energy
- Defence
- Information Technology
- Power Backup
- Rural Housing Finance
- Two Wheelers
Where are Mahindra Tractors manufactured?
Mahindra manufactures its tractors at four plants in India, two in mainland China, one in Australia and three in the United States of America. It has three principal subsidiaries, namely Mahindra (China) Tractor Company, Mahindra Yueda (Yancheng) Tractor Company ( a joint venture with the Jiangsu Yueda Group) and Mahindra USA.
What makes Mahindra Tractor the most preferred brand in India?
Mahindra is a customer-driven tractor manufacturing company, which manufactures all their tractors keeping in mind the needs of Indian farmers. Their tractors come equipped with a high-performance engine, which offers good fuel efficiency for better mileage. Mahindra tractors are known for reliability, durability and fantastic designs. This brand tractors are also available at pocket-friendly prices and come equipped with the latest innovations and advanced engineering. Mahindra also provides you with varied options for easy repayment of loans. In India, some of the most famous Mahindra tractor models include Mahindra 265 DI Power Plus, Mahindra 475 DI, Mahindra 275 DI TU, etc.
For the latest news, updates, specifications and videos relating to Mahindra tractors, Mahindra service center log on to TractorGuru.
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Role of Mahindra Tractors in Farming
Why Mahindra Tractor is the first step towards success?