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On April 7, 2025, the Federation of Automobile Dealers Associations (FADA) released the retail tractor sales report for the financial year 2024-25 (FY’25). As per the report, the total number of tractors sold across India stood at 8,83,095 units, slightly lower than the 8,92,410 units sold during FY’24. This indicates a decline of 1.04% in overall tractor sales across the country, reflecting various market pressures, uneven monsoon, and fluctuating crop prices during the year.
Despite the overall dip, a few tractor manufacturers managed to register positive growth, while others saw a dip in both sales and market share.
Mahindra & Mahindra’s main tractor division showed positive growth. The brand sold 2,08,114 tractors in FY’25, up from 2,04,726 tractors in FY’24. This marks a 1.65% rise in sales.
Its market share also increased from 22.94% in FY’24 to 23.57% in FY’25, showing a healthy gain of 0.63%. This growth shows the brand’s continued dominance in the Indian tractor market, thanks to its wide product range and trusted after-sales support.
The Swaraj Division, known for strong and simple tractors, also reported a 3.48% growth in sales. It sold 1,65,562 units in FY’25 as against 1,59,997 units in FY’24. The market share grew from 17.93% to 18.75%, a rise of 0.82%. The brand’s growth reflects its strong presence in rural and semi-urban markets and the trust it enjoys among traditional Indian farmers.
International Tractors Limited, which sells Sonalika tractors, witnessed marginal growth of 0.85%. It sold 1,15,198 units in FY’25, compared to 1,14,228 in FY’24. Its market share increased slightly, from 12.80% in FY’24 to 13.04% in FY’25, gaining 0.24%. This shows the brand’s stable market performance and consistent dealer network reach.
TAFE Limited, the maker of Massey Ferguson and Eicher (under license), saw a decline of 8.16% in sales. It sold 99,286 tractors in FY’25, down from 1,08,106 tractors in FY’24.
The market share fell from 12.11% to 11.24%, resulting in a drop of 0.87%. This fall could be due to demand shifts, weather impact, or increased competition in the mid-range tractor segment.
Escorts Kubota registered a drop of 2.45% in FY’25. It sold 87,628 tractors, compared to 89,832 units in FY’24. Its market share decreased from 10.07% to 9.92%, a drop of 0.15%. Despite having modern and premium offerings, the drop could be due to price-sensitive rural demand.
John Deere showed impressive growth of 6.13%. It sold 67,518 units in FY’25, higher than the 63,620 units sold in FY’24. The market share also increased from 7.13% in FY’24 to 7.65% in FY’25, a rise of 0.52%. This reflects rising demand for premium and technologically advanced tractors, especially in high-yielding farming regions.
CNH Industrial, the maker of New Holland tractors, experienced a slight fall of 1.31%. It sold 35,763 tractors in FY’25, compared to 36,236 tractors in FY’24. Its market share stayed nearly stable, with a minor decline from 4.06% to 4.05%. The brand continues to hold its ground with steady demand in select regions.
Kubota recorded a sharp decline of 15.02%. It sold 15,033 units in FY’25, compared to 17,691 units in FY’24. Its market share dropped from 1.98% to 1.70%, a decline of 0.28%. The steep fall may be attributed to its premium pricing and less penetration in certain rural belts.
All other smaller and regional brands combined sold 31,780 tractors in FY’25, compared to 38,436 units in FY’24, marking a decline of 17.32%.
Their combined market share dropped from 4.31% to 3.60%, showing a loss of 0.71%. This reflects the challenges faced by smaller players in terms of distribution, marketing, and financing support.
The retail tractor market in FY’25 has shown a mixed performance. While Mahindra & Mahindra, Swaraj, and John Deere recorded notable growth, others like TAFE, Kubota, and Eicher struggled with declining sales and market share.
The overall market declined by 1.04%, reflecting economic uncertainties, unpredictable weather patterns, and shifts in farmer demand. However, the steady performance of leading brands and emerging growth in premium segments indicate future potential as the agri-sector stabilises.
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