On March 6, 2025, the Federation of Automobile Dealers Associations (FADA) released the retail tractor sales data for February 2025. The report shows that a total of 65,574 tractors were sold in February 2025, which is lower than the 76,693 units sold in February 2024. This marks a 14.50% decline in tractor sales in India compared to the same month last year.
Mahindra & Mahindra Limited (Tractor Division) sold 15,510 tractors in February 2025, compared to 17,495 units in February 2024. This represents an 11.35% decline in sales. However, the company’s market share increased by 0.84% compared to February 2024.
Mahindra & Mahindra Limited (Swaraj Division) sold 12,737 tractors in February 2025, down from 14,124 units in February 2024. This indicates a 9.82% decrease in sales. Despite the decline, the company’s market share rose by 1.00% to 19.42%.
International Tractors Limited sold 8,350 tractors in February 2025, which is lower than the 9,856 units sold in February 2024. The company saw a 15.28% drop in sales, and its market share declined by 0.12%.
TAFE Limited sold 6,578 tractors in February 2025, compared to 8,313 units in February 2024. This reflects a 20.87% decrease in sales. Additionally, the company’s market share fell by 0.81%.
Escorts Kubota Limited (Agri Machinery Group) sold 6,575 tractors in February 2025, down from 7,457 units in February 2024. This represents an 11.83% decline in sales. However, the company’s market share increased by 0.31%.
John Deere India Pvt Ltd (Tractor Division) sold 5,093 tractors in February 2025, slightly lower than the 5,893 units sold in February 2024. This shows a 13.58% decline in sales. Despite this, its market share grew by 0.09%.
Eicher Tractors sold 4,092 tractors in February 2025, compared to 5,371 units in February 2024. This indicates a 23.81% decline in sales. The company’s market share also dropped by 0.76%.
CNH Industrial (India) Pvt Ltd recorded sales of 2,694 tractors in February 2025, down from 3,020 units in February 2024. This marks a 10.79% decrease in sales. However, the company’s market share increased by 0.17%.
Kubota Agricultural Machinery India Pvt. Ltd. sold 1,016 tractors in February 2025, compared to 1,741 units in February 2024. This shows a 41.64% drop in sales. The company’s market share declined by 0.72%.
Other Brands sold 2,929 tractors in February 2025, compared to 3,423 units in February 2024. This represents a 14.43% decline in sales. Despite this, their market share remained nearly unchanged, increasing by 0.01%.
Overall, February 2025 saw a decline in tractor sales across almost all major brands. However, some companies managed to increase their market share despite the drop in total sales.
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