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New Holland, a well-known brand of tractors and farm equipment, has launched a new campaign called “Asli Hero ki Asli Taaqat” The company has partnered with Dentsu Creative Webchutney to bring this campaign to life.
The campaign is a tribute to Indian farmers and their hard work, resilience, and dedication. It compares farmers' perseverance to cricket legend Yuvraj Singh's career to highlight the similar qualities that both share—determination, strength, and a never-give-up attitude.
New Holland tractors offer advanced technology and efficient performance to help farmers in their daily work. The campaign aims to showcase how these tractors make farmers' work easier and more productive.
Yuvraj Singh expressed that the campaign was his way of showing respect and admiration for Indian farmers. He also mentioned that he felt honored to collaborate with New Holland on this journey.
He also mentioned that New Holland’s technology and innovation are setting new standards in farming. Nevertheless, the company’s main goal is to empower and celebrate farmers. He praised their hard work and dedication, calling them the real heroes of the nation.
The campaign will be launched through various media channels. It includes a high-energy TV commercial and a digital film. The campaign will also reach audiences through radio, print, outdoor advertising, and on-ground events.
Additionally, dealerships will engage with farmers through special initiatives. A digital-first approach will also be used to increase social media reach and engagement.
Tarun Khanna, Director of Marketing at New Holland, stated, “Farmers are the true heroes of the nation. They work tirelessly to feed the country and contribute to its progress.”
He compared their hard work and challenges to Yuvraj Singh’s cricket journey. Just as Yuvraj overcame obstacles with determination and resilience, farmers do the same in their daily lives.
Yuvraj’s never-give-up attitude makes him a perfect ambassador for New Holland. Through this campaign, the company hopes to inspire farmers to use world-class technology that improves productivity and efficiency.
Surjo Dutt, Chief Creative Officer at Dentsu Creative Webchutney, also shared his views. He stated that farmers are the backbone of the Indian economy. Their dedication and spirit keep the nation running. He praised New Holland’s commitment to honoring farmers. Mr Dutta. also expressed gratitude for working with New Holland and Yuvraj Singh on this meaningful campaign.
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