MS Dhoni Continues as Brand Endorser for Swaraj Tractors

Swaraj Tractors again joined hands with MS Dhoni as Brand Endorser

Swaraj Tractors, one of India’s top tractor brands and part of the Mahindra Group, has once again joined hands with MS Dhoni. The famous cricketer will continue to be the brand’s face.

MS Dhoni is not just an endorser. He is also a loyal customer and a farmer. This shows his true connection with farming. Swaraj Tractors renewed this partnership to focus more on supporting Indian farmers. They aim to offer easy and modern farming solutions.

Dhoni as Farmer and Brand Partner

MS Dhoni has been working with Swaraj since June 2023. Over time, his bond with the brand has grown stronger. He is deeply connected to agriculture in real life. This makes him a perfect choice for Swaraj.

Because of Dhoni’s role, Swaraj has been able to reach more farmers. This includes young farmers who now show more interest in using technology.

Through this partnership, Swaraj aims to support both youth and progressive farmers. At the same time, they want to stay true to the values trusted by Indian farmers.

Statements from Swaraj and MS Dhoni

Gaganjot Singh, CEO of the Swaraj Division at Mahindra & Mahindra Ltd., said,
“We are happy to continue working with MS Dhoni. His values match well with Swaraj’s goal of supporting farming innovation. His support helps us stay committed to helping farmers. It also inspires the young generation to try new farming machines.”

MS Dhoni also shared his thoughts. He said,
“Farming is more than a hobby for me—it’s a part of who I am. Swaraj has always supported me in my farming work. They have helped me face challenges easily. I feel proud to work with a brand that really cares for farmers. Swaraj wants to help farming grow and make a real difference.”

Future Plans with Dhoni

In the coming months, Dhoni will appear in new Swaraj campaigns. These ads will showcase the brand’s new tractors and smart features and explain how these machines can help farmers work better. With Dhoni on board, Swaraj wants to connect even more with farmers. They aim to build strong trust and support Indian agriculture. This partnership shows that Swaraj Tractors truly cares for farmers. Farmers are the ones who grow India's future, and Swaraj wants to help them at every step.

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