Mahindra Tractors Starts 'Ashwamedh' Journey as Part of 'Rag Rag Laal Hai' Campaign

Mahindra Tractors Introduces ‘Ashwamedh’ Initiative Under 'Rag Rag Laal Hai' Campaign

Mahindra Tractors, the world’s largest tractor manufacturer by volume, has launched a new initiative called ‘Ashwamedh’. This initiative is a part of the company’s popular campaign ‘Rag Rag Laal Hai’. It marks 40 years of Mahindra’s leadership in India’s tractor industry and was launched on Friday at its Nagpur manufacturing plant. From here, the Ashwamedh convoy will begin its journey. It will travel across multiple states in India for the next 45 days.

Convoy to Cover 500+ Dealerships

As part of the initiative, six specially marked Mahindra tractors will travel across the country. These tractors will visit more than 500 Mahindra dealerships.

During this journey, they will meet and interact with thousands of farmers. The aim is to highlight Mahindra’s deep connection with Indian agriculture. The convoy will also showcase the cultural and farming diversity of different regions.

Strengthening Rural Connections

To strengthen its rural presence, Mahindra has planned multiple events at its dealerships. These events are for employees and their families. The goal is to appreciate their efforts in sales and service.

Mahindra believes that the support of its dealership teams and employees has helped grow its strong national network. Through the 'Rag Rag Laal Hai' campaign and the Ashwamedh initiative, Mahindra hopes to connect even more with farmers.

A Message from Mahindra Leadership

Hemant Sikka, President of the Farm Equipment Sector at Mahindra & Mahindra Ltd., shared his thoughts on the campaign. He said:

“Rag Rag Laal Hai is more than a campaign. It is a deep and emotional connection. It shows the spirit that lives in every Mahindra tractor and every person in the Mahindra family. This includes our farmers, employees, channel partners, and their families. We are proud of the progress we have made together in the last 40 years. The red colour of our tractors is not just a colour. It is a symbol of our passion, strength, and leadership. It pushes us to serve our country with pride and purpose.”

Celebrating 40 Years of Leadership

Mahindra also held special celebrations as part of the campaign. These events included employees, their families, and channel partners. The aim was to thank and appreciate their efforts.

The company believes their contribution has played a big role in building Mahindra’s legacy. It has also helped Mahindra stay strong in the Indian farm equipment market.

Through the Ashwamedh initiative, Mahindra is not only celebrating its journey but also looking forward to deeper connections with the farming community in India.

Website - TractorGuru.in
Instagram - https://bit.ly/3wcqzqM
FaceBook - https://bit.ly/3KUyG0y