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On August 5, 2024, the Federation of Automobile Dealers Associations (FADA) released the retail tractor sales report for July 2024. According to the report, a total of 79,970 tractors were sold in July 2024, compared to 90,821 units in July 2023. This reflects an 11.95% decline in tractor sales across India for July 2024.
In July 2024, Mahindra Tractor sold 18,422 tractors, compared to 20,914 in July 2023. This marks an 11.92% decrease in sales. However, Mahindra's market share increased by 0.01% in July 2024.
Swaraj Tractor, a division of Mahindra & Mahindra, sold 16,265 units in July 2024, down from 16,383 units in July 2023. This indicates a 0.72% decline in sales. Nevertheless, Swaraj's market share rose by 2.30%.
International Tractors Limited saw an increase in sales, selling 11,141 tractors in July 2024, up from 11,063 in July 2023. The company gained 1.75% in market share.
Escorts Tractor sold 8,274 units in July 2024, compared to 8,534 in July 2023. This represents a 3.05% decline in sales. Despite this, Escorts' market share rose by 0.95%.
TAFE Tractor Limited experienced a significant drop in sales, with 7,884 units sold in July 2024. This is 36.52% fewer than the 12,420 units sold in July 2023. The company also saw a 3.82% decline in market share.
John Deere Tractor sales increased by 13.06%, with 6,251 units sold in July 2024, up from 5,529 in July 2023. The company's market share grew by 1.73%.
Eicher Tractor sold 5,420 units in July 2024, down 20.25% from the 6,796 units sold in July 2023. The company experienced a 0.70% decrease in market share.
CNH Industrial sold 3,018 units in July 2024, compared to 3,191 units in July 2023, reflecting a 5.42% decrease in sales. The company's market share grew by 0.26%.
Kubota Tractor saw a 22.12% drop in sales, selling 1,461 units in July 2024, down from 1,876 in July 2023. The company's market share decreased slightly by 0.24%.
Other brands collectively experienced a 55.43% decline in sales. They sold 1,834 units in July 2024, compared to 4,115 units in July 2023. Consequently, their market share fell by 2.24%.
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