India’s domestic tractor market saw a strong start in 2025, recording an 11.31% increase in January sales. A total of 61,875 tractors were sold, compared to 55,589 units in January 2024. While some brands faced challenges, the overall industry showed positive growth.
M&M Group continued to dominate the Indian tractor market, selling 26,305 tractors, a 14.51% growth from 22,972 units in January 2024. The brand also gained 1.19% market share, reflecting its strong presence and rising demand.
TAFE recorded 10,709 tractor sales, a 13.29% increase from 9,453 units last year. Despite this growth, its market share rose only by 0.30%, indicating a stable but slow expansion.
Sonalika maintained steady growth, selling 8,027 tractors, up 12.14% from 7,158 units in January 2024. The brand’s market share grew by 0.10%, reflecting a gradual but consistent rise in sales.
John Deere saw strong demand, selling 6,436 tractors, marking an 18.01% rise from 5,454 units in the previous year. The company’s market share increased by 0.59%, showing its expanding footprint in India.
Escorts Kubota faced a 10.68% decline, selling 6,058 tractors compared to 6,782 units last year. This resulted in a 2.41% drop in market share, highlighting challenges in sustaining its competitive position.
New Holland posted the highest growth rate, selling 2,905 tractors, a 38.00% increase from 2,105 units in January 2024. The brand’s market share rose by 0.91%, indicating a strong performance and rising farmer preference.
Preet reported a 13.93% decline, selling 346 tractors compared to 402 units last year. Market share saw a 0.16% drop, reflecting market challenges.
Indo Farm’s sales dropped 19.39%, with 316 tractors sold compared to 392 units in January 2024. The company lost 0.19% market share, signaling increased competition.
VST recorded 259 tractor sales, a 4.44% increase from 248 units in January 2024. However, its market share decreased slightly by 0.03%, showing steady but slow progress.
Captain Tractor saw a 33.15% decline, selling 240 tractors, down from 359 units last year. This led to a 0.26% drop in market share, showing weak sales performance.
ACE experienced a 10.39% fall in sales, selling 207 tractors, compared to 231 units in January 2024. The company’s market share declined by 0.08%, reflecting reduced demand.
SDF achieved the highest percentage growth, selling 67 tractors, marking a 103.03% increase from 33 units in January 2024. However, despite this massive percentage rise, its market share only grew by 0.05%, indicating limited overall impact.
Despite some brands facing losses, the overall tractor industry remains strong, with a positive trend continuing into early 2025. Major players like M&M Group, John Deere, and New Holland have shown strong growth, while brands like Escorts Kubota and Indo Farm are facing market challenges. The rise in sales indicates a healthy demand for tractors in India, benefiting both farmers and manufacturers.
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